Genda is a magazine intersecting Western and Eastern culture. Two sets of editorial staff – one in Italy and one in China – first identify a common theme which is then elaborated through the misunderstandings and complicities at the base of every concrete exchange. Issue zero of Genda is dedicated to the concept of landscape as abandon; it is the vision of what remains at the end of a road, at the moment a path is interrupted or when an action leads to a willed for, pursued, constructed and, at times, serially planned impasse. Seemingly different and far-off worlds and cultures observe and copy one another, modifying themselves without being mutually accountable. Genda is born from a misunderstanding: it is the Western mangling of the popular Chinese Zhenda – ‘Really?’; it is also the name of the preferred flower of Hindu rites and celebrations. Genda is a container of accidental, compressed, distant yet dangerously similar material. Its symmetrical structure separates the two spheres which are then recomposed and redistributed through the binding. Clashes and confluences result from the apparent remoteness of approaching worlds. Genda is an independent and interdisciplinary object. It proves the presence of things and the existence of occurrences, it is about experience. Every edition of Genda contains proofs, manifestations of the impact of the world on the authors. The text forms part of this and thus both language and translation are considered. Genda has a title, it seeks out the conditions for triggering new questions. Its contents are apparitions; their original order is recomposed in the pages where an incidental and unexpected factor – of which the authors are aware – exists.

《真的 》是一本将东方与西方文化交叉融合的杂志。两组编辑人员 – 一组扎根在中国而另一组人员立足在意大利 来首先确定一个共同主题, 然后通过每一次具象的信息互换中所产生的误解与谋和来发展这设定的研究主题。《真的 》 的首刊致力于被遗弃地这一概念 。这是一个主体在被遗弃的地点,一个不熟悉的地方对所看到景象的描述。在无意识中发现或特意寻求的这个如自身被抛弃的地点,看到的令人惊异的景观成为了观察者旅途中的停顿点。貌似不同与遥远的两个世界与文化互相观察,并互相复制,在这个过程中不受相互指责的改变自己。《真的 》诞生于误解中,它是西方风格对常用中文“真的?”的发音重整,这也是印度教仪式和庆典的首选花卉名称《真的 》是一个意外的,被压缩的,遥远而危险的相似材料的装载容器。其对称的结构将两个领域分隔并进行重组并通过绑定重新分配。冲突和交汇在接近遥远世界的过程中产生。《真的 》是一个独立的、跨学科的个体。它证明了事物的存在和出现的存在,讲述的是经历。每一期的《真的 》都蕴含了这个世界对作者产生影响的证据与表现。文字构成了期刊的一部分因此我们用双语形式呈现。《真的 》有一个标题,这个标题寻求触发新问题的各种条件。